Yesterday, ASUS introduced its Rose Gold and the Hot Pink Zenbooks, and a few tablets at CES 2012 in Vegas.

ASUS announced its new Ultrabooks – the Rose Gold and the Hot Pink colored ZENBOOK (video). The new ZENBOOK is powered by the latest Intel Core i7 processors, SATA3 SSD, Bluetooth V4.0 and USB 3.0 (with USB Charger+ technology).

The device also features ASUS’s Super Hybrid Engine II technology (offering up to 25% more battery life than other ultrabooks), ASUS SonicMaster technology (developed by the ASUS Golden Ear team and Bang & Olufsen ICEpower) and PowerWiz utility, which shows battery life info.

The machine is 3mm to 9mm thin (0.35-inch thick at the rear and 0.11-inch at the front) and is the first Ultrabook to have razor thin curved edges. The new ZENBOOK offers two-second instant on and up to two weeks of standby time, or 65 days in sleep/ hibernate mode.

ASUS also introduced its new Transformer 700 series tablet (video) equipped with a 10.1-inch Full HD (1920 x 1200) display, audio by Asus’s SonicMaster technology, 2MP front facing camera and 8MP rear-facing one with a F/2.4 aperture and built-in LED flash.

And also, its ASUS MeMO 171 (3G) and MeMO 370T (WiFi). The ASUS MeMO 370T (video) has a 7-inch IPS display (with up to 178° wide viewing angle), powered by an NVIDIA Tegra processor and capable to playback 1080p HD video.

The device has a special fingerprint resistant coating, and is loaded with Android 4.0 Ice Cream Sandwich (ICS).

“We are thrilled to be showing these incredible products at CES 2012. Consumers can definitely anticipate more exciting innovation from ASUS this year,” said Steve Chang, President of ASUS Americas.