MLW Telecom and Telkom Indonesia launched SpeedUp Pad Ice tablet in Indonesia.
Today, MIPS Technologies, Inc. announced that together with MLW Telecom and MIPS licensee Ingenic Semiconductor are introducing the SpeedUp Pad Ice – a MIPS-Based Android 4.0 (Ice Cream Sandwich) tablet to the Indonesian market.
The SpeedUp Pad Ice tablet is equipped with Vivante GC860 GPU and JZ4770 – powered by Ingenic 1GHz XBurst processor core with power-efficient architecture, which provides extended battery life (less than 400mA when browsing). The tablet comes in white and has a 7-inch (800 x 480) capacitive multi-touch display, 8GB of storage space, Wi-Fi 802.11 b/g/n, USB 2.0, a microSD card reader (up to 32GB), and supports 3G via USB dongle/modem. It is also preloaded with Gameloft’s Spider-Man – Total Mayhem.
“Just two months after the introduction of the world’s first Android 4.0 tablet, we are pleased to bring that same MIPS-based tablet design from Ingenic to consumers in Indonesia. It was very easy to work with Ingenic Semiconductor and MIPS Technologies, resulting in extremely fast time-to-market for this tablet that offers great features bundled with broadband service at an affordable price point,” said Rahmad Widjaja Sakti, vice president of product and marketing, MLW Telecom.
“Through SpeedUp, the same performance-efficient design that we recently introduced in China is now proliferating into the Indonesia market. With its high performance, ultra-low power consumption and low-cost bill of materials, this tablet design is ideal for emerging and rapidly growing markets, and will help drive mainstream adoption of Android tablets across the world,” said Qiang Liu, chairman and CEO, Ingenic Semiconductor.
“It is a testament to the elegance of the MIPS architecture, Ingenic’s processor design expertise, and the flexibility of our combined business models that we were able to help SpeedUp bring this innovative tablet to market so rapidly. SpeedUp was quick to recognize the possibilities of offering this MIPS-Based Android 4.0 tablet to the rapidly growing consumer market in Indonesia, and its customers can now benefit from this insight,” said Gideon Intrater, vice president of marketing, MIPS Technologies.
“The market for consumer mobile devices is growing rapidly in Indonesia, driven by increasingly affordable products, expanded brand and model choices, and a highly competitive mobile broadband landscape,” says Jeff Orr, group director consumer research, ABI Research. “The availability of low-cost media tablet solutions is a boon for Indonesian citizens. Pair this with some of the world’s most affordable mobile broadband tariffs and the value proposition for mobile consumer devices in Indonesia is very compelling.”
The SpeedUp Pad Ice is the first ICS tablet in Indonesia, it features broadband service from Telkom Indonesia. MIPS Technologies will showcase the tablet at MWC 2012 in Barcelona, Spain.
The SpeedUp Pad Ice will be available starting this week in retail shops in Indonesia, with a promotional price of Rp. 299,000 ($33 USD per month) with a six-month contract of broadband services.
Source MIPS Technologies